Independent Film Raises Over $113,000 for Charity Through Social Media
Final Tally and Next Project Announced at Dragon*Con 2011
The final tally for money raised by the project, Browncoats: Redemption, was announced at the project’s wrap party held at Dragon*Con in Atlanta over Labor Day weekend. At last count, the combined donations to each of the five charities supported by the project total well over $113,000. DVDs and Blu-Rays, used as fundraising tools for the charities involved, were sold online through social media promotion and in person at conventions, beginning when the movie premiered at Dragon*Con in 2010. Michael Dougherty, writer and director of the film, said “I am sad to say goodbye to this labor of love, but I’m ready to take on a new project to show we can use this business model on an original concept with fewer legal constraints.”
Browncoats: Redemption, a film set in the universe of Joss Whedon’s cult favorite Firefly, received Whedon’s blessing in 2008 as well as 20th Century Fox’s nod of approval because its focus was on raising money for charities, including Equality Now, Whedon’s charity of choice. Dougherty and Browncoat Big Damn Fan Films, Inc. (“BDF”) were able to include cameos from original cast members of Firefly, including Adam Baldwin (Chuck) and Michael Fairman (Young and the Restless), who were happy to donate their time. The project was funded entirely by supporters and fans of the show and was filmed and produced by volunteers, and DVDs were shipped to all seven continents.
At the wrap party, where the grand total was announced, Dougherty also broke the news about BDF’s next project, currently in pre-production: a zombie film called Z*Con. The new film will focus on the adventures of four kids trapped at a comic book convention when a zombie outbreak occurs, and who use social media to tell the world and uncover the mystery behind it. Dougherty describes the film as, “A modern day Goonies meets Shaun of the Dead set at a comic convention.” The new project will also continue BDF’s mission of using film as a fundraising initiative for charity. Dougherty adds, “We’ve proven that this business model works. Now we’d like to try something original.”
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Browncoat Charity Work Does Not End
Can't Stop The Serenity is an annual showing of the film Serenity where all the proceeds go to Equality Now. You can find out where you can see your favorite Big Damn Film on the big screen, and do good works, by visiting cantstoptheserenity.com.
You can keep up the great work Browncoats do for charity by joining a local Browncoat group. Find one in your area.